The “Persona Development” Challenge

Building ‘Trust’ through ‘Empathy.’

The “User Experience” Project

For this case study, a variety of research tactics were conducted to better understand why graphic design majors are not securing ‘design for good’ internships. Doing so, uncovered in-depth information about design students’ underlying reasoning, motivations and challenges while they sought-out an applied for internships.

The “Persona Research” Project

With every design project —no matter the scope or budget—Thomas takes pride in outcomes that increase the value of the client’s brand. And at the center of all projects, there must be a message that is reflective of the brand and solves the needs and desires of the persona. By doing so, the messaging will positively affect the brand’s reputation with current and potential customers.

The “Clickable Wireframe” Project

Through years of experience designing for a variety of brands, Thomas has been able to uncover what works and what doesn’t during the UX design process. What works, first and foremost, is acquiring a clear and logical understanding of the persona’s needs and desires. Guaranteeing they will a loud voice during each and every step of UX process, leads to successful design outcomes.

The “High-Fidelity Prototype” Project

Thomas’ design philosophy is research and plan, then design. Research leads to ‘effective’ design concepts. Planning through analog and digital wireframing and then exploring the use of color, value, texture, shape, type and image plays a critical role in connecting with the persona. This solidifies the design stage so the concept flourishes and proper mindsets and realities unfold for the user.