The “Milestone Photography” Challenge
Creating Consistency through ‘Visual Identity.’
The “Stationery” Project
The Milestones logo’s lowercase ‘m’ with its three vertical extensions is representative of their main offerings; wedding, children and business photography. The three camera viewfinders are included to provide a visual cue into what they do. The system of colors and typefaces were chosen to represent Milestones’ friendly style.
The “Brochure” Project
With emphasis on Milestones’ background in photojournalism, a visual system was created in a consistent and user-friendly style. By unifying elements of Milestones’ logo into their stationery system and brochures, a focus was placed onto showcasing their beautiful portfolio and capable messaging describing their services.
The “Website” Project
The Milestones website was designed with easy to use navigation and visual appeal. Whether a bride wishes to show her friends and relatives pictures from the wedding or if parents want to see how photographers turns a simple snapshot into a lasting memory of their child; all can be easily found by visiting the user-friendly website.
