The “Product Campaign” Challenge
Creating ‘Effective and Creative’ Brand Illustration.
The “Landscape” Project
Concept: “The Brewing Storm”
From barren deserts to lush rain forests, from swelling oceans to cloudy skies, nature provided endless inspiration for this illustration. It reminds us of our relationship with environment, which has never been a simple one, that connects us to history of the land which continues to capture our hearts and imaginations.
The Wild Spirits “Brewing Storm” Project
This version of the “Brewing Storm” landscape incorporates a colorizing technique that adds a ‘flavor’ undertone—a wild and ‘unnatural’ blood orange color scheme that is expressive and striking—which also conveys the adventurous spirit of the wild. Thus, coexisting with concept of the Wild Spirits brand; creating memorable experiences.
The “Beverage Branding” Project
Wild Spirits Blood Orange is a new hard seltzer infused with real juice squeezed from blood oranges. Yes! Real fruit with a unique and delicious taste. As a brand that fully embraces a healthy and adventurous lifestyle, Wild Spirits hard seltzer delivers true freshness only real fruits can offer.
The unique illustrative approach and typography combined with ‘blood orange’ colors successfully depicts the brand and uniqueness and quality ingredients of the beverage.
The “Blood Orange” Project
Wild Spirits also needed a campaign to promote their NEW breverage, Blood Orange Hard Seltzer. They wanted the cross-platform campaign to be eye-catching while depicting their brand values in a memorable way.
The illustrative stye was consistently translated into various formats and landscape settings that reflected the bold and unique can design.
